Concetto Pozzati was born in Vo’ Vecchio in the province of Padua on 1st December 1935. His father, Mario Pozzati was an artist who had emigrated to Argentina to work as an advertising poster designer, and was a friend of De Chirico, De Pisis, Carrà, Guidi, Licini and Morandi, who called him il milionario (the millionaire) because he had made a fortune in the 1920s. His uncle was Severo Pozzati, known as Sepo, active both in France and Italy, and one of the leading advertising poster designers of the first half of the 20th century. In 1942 Mario decided to move together with his family to Asiago (Concetto had an older sister, Chiara, who would marry another artist, Wolfango) where he died in 1947, leaving an unfillable void in his twelve-year-old son and a sense of nostalgia for painting in him which however would not explode until the end of the ’50s, when after moving to Bologna, he graduated in 1955 from the State Institute of Art.